Moosend Review
Budget-friendly email automation, now under Constant Contact's roof
Overview
Moosend is a budget email marketing and automation platform now owned by Constant Contact (after a prior stint under Sitecore), offering a visual automation builder, landing pages, and unlimited sends starting at one of the lowest price points in the category. It trades some integration breadth and support depth for that lower price, making it best suited to small teams rather than organizations with complex existing tool stacks.
Who It's For
Cost-conscious small businesses and solo marketers who want visual automation and unlimited sends without ActiveCampaign-level pricing.
Who Should Pass
Teams that need deep native integrations with an existing software stack, or a permanent free tier to test before committing, should look elsewhere.
Key Features
- Best low-cost entry point for real marketing automation
- Best for beginners who want drag-and-drop simplicity
- Best unlimited-send pricing on the cheapest paid tier
Benchmarks
Scored against category peers using our standard 1–5 depth scales.
Priced competitively up through the low hundreds of thousands of contacts, but the shallower integration ecosystem and paywalled enterprise add-ons (SSO, custom reporting) show the seams once a team outgrows the basics
Pros & Cons
What Works
- The Pro plan starts at $9/mo for 500 contacts with unlimited sends — the cheapest real automation tier in this comparison
- The drag-and-drop editor and prebuilt automation recipes require none of ActiveCampaign's ramp-up time
- Now backed by Constant Contact's infrastructure after the Sitecore-to-Constant Contact ownership chain, which should stabilize the platform's roadmap
What Doesn't
- Moosend dropped its long-standing free-forever plan after the Sitecore acquisition — new users now only get a 30-day trial
- Its integration library (roughly 80 native apps) is noticeably thinner than ActiveCampaign's or GetResponse's
- Trustpilot reviews flag rockier auto-renewal and refund experiences than are common in ActiveCampaign or GetResponse complaint threads
Pricing
No permanent free plan (removed after the Sitecore/Constant Contact ownership change) — 30-day free trial, no credit card required
No permanent free plan (removed after the Sitecore/Constant Contact ownership change) — 30-day free trial, no credit card required via TechStack Authority
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Alternatives
Final Verdict
Moosend is the budget pick that still does real marketing automation, but losing its free-forever plan under new ownership makes it a less obvious first stop than it was a few years ago.